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Research reports

Qualitative research into advertising for Jeremiah Colman's sauces

Colmans has produced a new range of quality sauces whichare intended to appear rather special but to lend themselves to everyday usage. Following earlier research whichindicated considerable interest in the range, JWT hasdeveloped a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into advertising for Jeremiah Colman's sauces. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-for-jeremiah-colman-s-sauces


Research reports

Qualitative research on Nutty TV advertising "Vanish"

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas.This research was undertaken in a 'new' area, (Lancashire) and an 'old'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-


Research reports

Qualitative research into Lucozade advertising developments

As part of the exercise to revitalize Lucozade'sadvertising, Leo Burnett has produced two new creativeconcepts. One is a testimonial approach and the otheris entitled Mr. Gloom. These were prepared as filmedstoryboards and transferred to V.C.R. for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11162


Research papers

Empirical results along the way to a price elasticity test

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
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Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test


Research papers

Empirical results along the way to a price elasticity test (German)

It is such a difficult problem to pre-test the effects of price increases in the magazine market that attempts in this direction are made only seldom, although the problem plays a central role in marketing. The common price policy in German prohibits...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: Gunda Opfer, Dieter Müller-Veeh
December 1, 1976
×

Citation

Opfer and Müller-Veeh (1976a, December 01). Empirical results along the way to a price elasticity test (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/empirical-results-along-the-way-to-a-price-elasticity-test-german-


Research reports

Qualitative research on Gales 'Smoothy'

The agency has produced concept material for the project'Smoothy' in the form of two boards and mock-up packagingfor this sweet spread product. The specific objectives of the research therefore were:1. To explore respondents' reactions towards the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
×

Citation

, C. (1976a, December 01). Qualitative research on Gales 'Smoothy'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-gales-smoothy-


Research reports

Consumer research on the Prudential 1976 tv campaign life assurance: Baby

This research was conducted to assess consumer reactionsto the new Life Assurance commercial- 'Baby', which wasshown nationally for a two week burst commencing on the24th September. The long term objective in consumerterms is to improve the public's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-on-the-prudential-1976-tv-campaign-life-assurance-baby


Research reports

Consumer research on token-operated meters

A full research program, involving a national consumersurvey and field trials of token-operated meters are being undertaken. This document refers to the firststage of consumer research which was designed to provide a preliminary view of current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Consumer research on token-operated meters . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-on-token-operated-meters-


Research reports

Quality Street TV commercials

Two new commercials have been developed for QualityStreet, based on the idea that people in the past haveshared so much in Quality Street and that Quality Streetis just as, or more, satisfying nowadays for sharing,for anybody and for any time. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Quality Street TV commercials. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-street-tv-commercials